Code8 names first-ever brand ambassador

London-born, independent luxury beauty brand Code8 has named fashion
designer Alexa Chung as its first-ever brand ambassador as it looks to
showcase its #BeautyWithoutLimits mantra.

Chung was chosen by brand founders as she was the “perfect
personification” of the Code8 make-up line, which was created to offer
women an “uncomplicated, multifunctional, smartly edited” collection so
that they could develop their own individual beauty ‘code’.

Code8 co-founders, Sophia Chikovani and Nadine Ayache explained in a
statement: “Alexa is the perfect personification of the Code8 mantra
#beautywithoutlimits. We share a belief that makeup should be effortless,
uncomplicated and multi-functional, leaving women more time to make the
most of their busy lives. This is the reason we created the Code8 range and
we are delighted to welcome her to our Code8 family.”

Created around the principle of universally flattering colour edits for
all skin colours and undertones, Code8 products offers buildable effects
from the most natural to the most dramatic of looks across lips, eyes and
face, as well as the creation of bespoke lipsticks using their Colour ID
Lab.

To kick off the partnership, Code8 has launched a new ‘Beauty Decoded’
campaign that focuses on showcasing the “singular and uncomplicated
messaging” of the brand through high energy “on the go” feel snapshots of
Chung’s personalities, each telling an instant ‘in the moment’ story of
Code8.

Commenting on her new role, Chung added: “Makeup for me is about
accentuating and enhancing your features rather than masking or reinventing
them and that’s why I love the campaign imagery so much. It’s serious
makeup for people who don’t take makeup too seriously.

“As much as I enjoy putting on a cat-eye or a bold lip, for the most
part my approach to beauty is simple and devoid of products that seem
intimidating to use and I think that’s mirrored in the ethos of Code8. I am
delighted to be partnering with Code8 whose straightforward approach to
beauty is so aligned with my own.”

Image: courtesy of Code8

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